Do Gay Owned and Operated Homes Sell Faster?

Do Gay owned and operated homes sell faster? In a word, yes. But, the reason they tend to sell faster applies to our straight friends, too.

As Hewitt & Habgood’s marketing boy genius, Steve Habgood taught me early in my career, marketing homes for sale is similar to marketing any other product. The three basic elements of marketing apply: Pricing, Packaging & Promotion. The main reason why Gay owned and operated house typically sell faster is in the “Packaging.”

Buying a home is an extremely emotional process for the buyer. It’s often visceral and romantic. Buyers are searching for a space in which they can enjoy life and seek comfort. They are pursuing a dream. The way in which a home is packaged and presented goes a long way in appealing to this intangible side of the buying process.

Let’s face it, that stuff you hear about the “Gay Gene?”- It’s true. There are some folks who just have “it.” There are some folks who have a creative side that most of us just don’t have. They know exactly where to place furniture, they know exactly what colors to choose and they know exactly what accent pillow to put on the fashionable sofa. But, in fairness, this special talent isn’t exclusively reserved for our Gay brothers & sisters. Straight folks get it too. Well…straight women anyway… ;-)


Dori

So, What does a Realtor do Anyway?

One of the most important roles I find myself taking on during a real estate transaction is that of Friend. Buying or Selling a home is quite often one of the most exciting and stressful events in a person’s life. They are either scared to death or super excited. There is rarely an in-between.

In the best of times, the client is a first time homebuyer, starting out their life, looking forward to the future, but in the worst of times, the client is forced to sell due to a break-up or divorce. They are heartbroken and bewildered. It’s my job to take them by the hand and lead them through. I’ll listen patiently, offer support and lend a shoulder. If I had to name the most important quality a good Realtor could possess under these circumstances, it is empathy. And, friendship.

All the best- Dori