Do Gay Owned and Operated Homes Sell Faster?

Do Gay owned and operated homes sell faster? In a word, yes. But, the reason they tend to sell faster applies to our straight friends, too.

As Hewitt & Habgood’s marketing boy genius, Steve Habgood taught me early in my career, marketing homes for sale is similar to marketing any other product. The three basic elements of marketing apply: Pricing, Packaging & Promotion. The main reason why Gay owned and operated house typically sell faster is in the “Packaging.”

Buying a home is an extremely emotional process for the buyer. It’s often visceral and romantic. Buyers are searching for a space in which they can enjoy life and seek comfort. They are pursuing a dream. The way in which a home is packaged and presented goes a long way in appealing to this intangible side of the buying process.

Let’s face it, that stuff you hear about the “Gay Gene?”- It’s true. There are some folks who just have “it.” There are some folks who have a creative side that most of us just don’t have. They know exactly where to place furniture, they know exactly what colors to choose and they know exactly what accent pillow to put on the fashionable sofa. But, in fairness, this special talent isn’t exclusively reserved for our Gay brothers & sisters. Straight folks get it too. Well…straight women anyway… ;-)


Dori